Case Study:
Using Trade Shows to Track Product Interest and Engagement
In this case-study, you’ll hear about how a global semiconductor company with no physical stores used the Scanalytics SmartExhibit platform to measure interest and engagements in their products at an international trade show.
By leveraging their trade show environment and Scanalytics technology, they were able to gauge potential of new products based on both visits and time spent in each area, while also identifying how they could create a better trade show layout and environment for their visitors.
