Retail Traffic Counters and Analytics

Analyze and Improve Customer Traffic and Experiences

The retail environment and customer behaviors are rapidly evolving, now more than ever. Undoubtedly business owners will benefit from insights into how consumers are moving through their spaces.

Through a commitment to understanding those movements, we are able to help uncover data that can provide insights into visitor trends, as well as gives you the ability to track marketing initiatives, product launches, staff efficiently, reduce costs, increase conversion rates and more.

With a stronger understanding of traffic and shopper trends, stores can align their operations to consider occupancy counts and make smarter adjustments to ensure more efficient staffing and resource allocation in order to create more positive experiences for their shoppers.

Start with an analysis of your space.

As industry experts in understanding how people move through built environments, Scanalytics will help you create a strong and efficient data system to capture accurate deeper visitor data and provide insights to ensure you’re able to make smarter decisions about your space.

We work with you to discuss your goals and objectives in understanding your space. We’ll conduct a full audit of your current data capture systems and once completed, will be able to offer you a variety of solutions to best accomplish the objectives. Learn more about our foot traffic system analysis.

Whether you’re interested in our proprietary floor sensors, have existing hardware in place like cameras or beam-counters, or looking for a new suite of tools and processes, we can help recommend the best path for you in order to help improve the visitor experience while also finding ways to improve revenues and decrease costs with more efficient traffic counting.

With Scanalytics, you’ll see a variety of benefits to your operations and bottom-line. 

Benefits

• Capture shopper traffic insights for more accurate entry and occupancy counts

• Track engagements with displays, products to understand how long people are spending in areas of your space

• Test space design changes for optimal engagement and conversions

• Improve operational and energy costs be aligning staffing, security, energy, and HVAC to usage and traffic

• Plan and test displays and marketing to improve traffic and conversions

• Determine and improve conversion rates by syncing traffic data to POS systems

Data and Applications

• Entrance Data - Daily, weekly and historical data to better understand trends

• Occupancy Levels - Especially important in the current COVID uncertainty

• Zone Engagements - Visits, conversions, and average duration

• Entry and Zone Heat Maps - Steps and durations

• Hands-free Triggering - Messaging and integrations with displays, video, kiosks

• Historical and geographical data and comparative analytics

• Path recreation - Into and throughout spaces and zones