Shopping Mall Traffic Counters and Analytics

Improve the performance of your Mall Property and Retail Partners

Malls are the center of shopping and entertainment offerings. And as they continue to evolve and bring in more destination options to complement traditional retail and shopping, it has never been more important to understand when and how visitors and shoppers are moving through your property.

To make the best decisions to strengthen your mall and its spaces, it’s essential to understand the behaviors of your visitors, align operations to reflect shopper traffic, and design your spaces to make the most of your resources. 

With a stronger understanding of traffic and shopper trends, both property groups and their retailers will be equipped to make smarter decisions about their businesses, give their shoppers a sense of ease by providing them with safer, smarter, and more enjoyable experiences.

Start with an analysis of your space

As industry experts in understanding how people move through built environments, Scanalytics will help you create a strong and efficient data system to capture accurate deeper visitor data and provide insights to ensure you’re able to make smarter decisions about your space.

We work with you to discuss your goals and objectives in understanding your space. We’ll conduct a full audit of your current data capture systems and once completed, will be able to offer you a variety of solutions to best accomplish the objectives. Learn more about our foot traffic system analysis.

Whether you’re interested in our proprietary floor sensors, have existing hardware in place like cameras or beam-counters, or looking for a new suite of tools and processes, we can help recommend the best path for you in order to help improve the visitor experience while also finding ways to improve revenues and decrease costs with more efficient traffic counting.

With Scanalytics, you’ll see a variety of benefits to your operations and bottom-line.

Benefits

• Capture shopper traffic insights for more accurate entry and occupancy counts

• Monitor and compare individual shops and areas

• Track engagements with displays, products to understand how long people are spending in areas of your space

• Test space design changes for optimal engagement and conversions

• Improve operational and energy costs be aligning staffing, security, energy, and HVAC to usage and traffic

• Plan and test displays and marketing to improve traffic and conversions

• Determine and improve conversion rates by syncing traffic data to POS systems 

• Identify outlier event effects on traffic

• Provide analytics to stores and prospects