Grocery Store Traffic Counters and Analytics

Analyze and Improve Shopper Traffic, Safety, and Experiences

Always essential, especially now, grocery stores are constantly evolving to provide safety, comfort, and convenience for their shoppers. As shopper trends and behaviors continue to change, it’s important to stay aware of where, when, and how visitors are moving through your stores. And while safety precautions are at the forefront of the growing need to understand customer behavior, there are also ways to create opportunities for efficiencies in staffing, store design, product placement and potential marketing solutions as well. 

A commitment to analyzing traffic data  can help you not only understand what happened yesterday, but can help predict what will happen tomorrow and how we can help make that happen.  We can help open up new opportunities to learn from and predict occupancy rates, travel patterns, changing tastes, and more for store owners, allowing them to create more positive experiences for their shoppers.

As mentioned this data helps ensure you are  aligned with operations to reflect shopper counts, make smarter adjustments to staffing and resource allocation, and experiment to attract new shoppers to your stores.

Start with an analysis of your space

As industry experts in understanding how people move through built environments, Scanalytics will help you create a strong and efficient data system to capture accurate deeper visitor data and provide insights to ensure you’re able to make smarter decisions about your space.

We work with you to discuss your goals and objectives in understanding your space. We’ll conduct a full audit of your current data capture systems and once completed, will be able to offer you a variety of solutions to best accomplish the objectives. Learn more about our foot traffic system analysis.

Whether you’re interested in our proprietary floor sensors, have existing hardware in place like cameras or beam-counters, or looking for a new suite of tools and processes, we can help recommend the best path for you in order to help improve the visitor experience while also finding ways to improve revenues and decrease costs with more efficient traffic counting.

With Scanalytics, you’ll see a variety of benefits to your operations and bottom-line. 

Benefits

• Capture shopper traffic insights for more accurate entry and occupancy counts

• Track engagements with displays, products to understand how long people are spending in areas of your space

• Test space design changes for optimal engagement and conversions

• Improve operational and energy costs be aligning staffing, security, energy, and HVAC to usage and traffic

• Plan and test displays and marketing to improve traffic and conversions

• Determine and improve conversion rates by syncing traffic data to POS systems