Auto Dealership Traffic Counters and Analytics

Analyze and Improve Traffic into your Auto Dealership

When are people coming through the doors of your auto dealership? What brought them in? And what are they doing when they come in? 

If you’re not capturing traffic data into and throughout your auto dealership you’re missing out on powerful opportunities to learn more about your visitors, to test ways to boost traffic, and to improve sales and shopper experiences.

With a commitment to understanding those who are coming through your doors, your auto dealership can adjust your operations to improve both their experiences and your bottom-line.

Start with an analysis of your space.

As industry experts in understanding how people move through built environments, Scanalytics will help you create a strong and efficient data system to capture accurate deeper visitor data and provide insights to ensure you’re able to make smarter decisions about your space.

We work with you to discuss your goals and objectives in understanding your space. We’ll conduct a full audit of your current data capture systems and once completed, will be able to offer you a variety of solutions to best accomplish the objectives. Learn more about our foot traffic system analysis.

Whether you’re interested in our proprietary floor sensors, have existing hardware in place like cameras or beam-counters, or looking for a new suite of tools and processes, we can help recommend the best path for you in order to help improve the visitor experience while also finding ways to improve revenues and decrease costs with more efficient traffic counting.

With Scanalytics, you’ll see a variety of benefits to your operations and bottom-line. 

Benefits

• Capture shopper traffic insights for more accurate entry and occupancy counts 

• Track engagements with cars, displays, products to understand how long people are spending in areas of your space 

• Test space design changes for optimal engagement and conversions 

• Improve operational and energy costs be aligning staffing, security, energy, and HVAC to usage and traffic 

• Plan and test marketing spend and displays and marketing to improve traffic and conversions 

Data and Applications 

• Entrance Data - Daily, weekly and historical data to better understand trends 

• Occupancy Levels - Especially important in the current COVID uncertainty 

• Zone Engagements - Visits, conversions, and average duration 

• Entry and Zone Heat Maps - Steps and durations 

• Hands-free Triggering - Messaging and integrations with displays, video, kiosks 

• Historical and geographical data and comparative analytics 

• Path recreation - Into and throughout spaces and zones