People counting technologies are most widely connected with retail stores calculating sale conversions. However, these technologies are capable of so much more than what their name entails.

Brick-and-mortar real-time marketing technology is still in its infancy, but today its possible to turn your foot traffic into data and activate reactions to customer experiences.

How do you determine the success of your trade show?

When you’re asked “how did the show go?” be ready by planning to answer these questions first.

Don’t miss the opportunity to make the most of your trade show investment.

Make the most of your trade show booth by deploying technologies to better understand traffic analytics.

The internet of things (IoT) provides actionable data that building owners and administrators can use to their benefit.

Even with a higher price tag compared to other marketing initiatives, trade shows are still worth the investment.

20 things you can’t forget.

Leverage these technologies to attract more visitors into your booth and to get them to stay longer.

Learn what type of trade show booth is best suited for your budget and trade show goals.

Don’t miss the opportunity to turn your event into a benefit for your bottom-line.