The best Areas for measuring In-Store Retail Traffic Analytics

Advancements in the flexibility and granularity of traffic analytics technologies have opened up new opportunities for retail to measure more than just how many people are coming through your front doors. With hardware like cameras, floor sensors, and beacons (learn about 5 here) and a commitment to analysis and testing, the performance of your entire space can be measured and improved.

While not every technology is appropriate for every use case, there are several areas in your stores or locations where additional data capture can greatly benefit how your spaces perform and the experiences for your visitors and customers.

Aisles - Efficient store design is critical to success in retail. Once in your store, understanding where shoppers move first and then spend their time will help with inventory management, store design, staffing, and more.

Engagement zones - Whether inside aisles or areas of your store, consistent analysis of your spaces and how they compare to others in terms of visits and duration of stay is the backbone to adjusting the design of your stores to improve performance.

Displays - Whether marketing, informational, or general purpose, traffic analytics will show you which displays or end-caps are getting the attention of your shoppers, how long they hold that attention, and how much they benefit your bottom-line.

Lines - No one likes waiting. Analyzing how long and where customers are waiting will help you adjust staffing, store design, and operations to ensure your shoppers are served and satisfied.

Fitting rooms - Obviously limited to certain tracking technologies, analyzing dressing or fitting room usage can unlock customer service insights, alert you or your customers of when they’re being used, and help you adjust staffing and design to better meet customer needs. 

Outside - You’re counting the shoppers coming in, but what about passing by your stores? Tracking how well your stores are doing in capturing total traffic by your location can help you set a baseline and track performance in bringing in more organic traffic.

Other areas of interest - Breakrooms, bottlenecks, behind the counter, help desks, pop-ups

More than ever, its critical for retailers and other industries alike to understand how their spaces are being utilized. While entries and occupancy should still drive your traffic analytics efforts, advancements in the technology used in these efforts has made it easier than ever to analyze your entire space, and identify ways to improve it to enhance visitor experiences and improve your bottom-line.

Check out the questions you should be answering by analyzing the spaces above.

Learn more about how Scanalytics makes it easy for retailers to capture foot traffic data and more to improve their bottom-line and market-share.