Get deeper Foot Traffic Analytics with these 5 Technologies
From brick-and-mortar retail shops, commercial buildings, and restaurants to trade show events, theaters, and museums, the ability to learn more about the visitors that come through your doors is growing more powerful by the day.
No matter if you’re looking to test a new marketing campaign to increase sales or find ways to adjust your staffing to improve the customer experience, having a way to track the journey of your visitors can help you reach your goals.
With a modest investment in any of the technologies listed here, you can build a solution that’s scalable, accurate, and adaptable to your unique goals. And depending on those goals, your budget, and space design, each can offer a standalone solution, or can be combined to create a stronger, more robust system for capturing traffic metrics.
Wide-view Cameras
Cameras can capture entire spaces and entries, as well as the space around the entries. When a live feed or video is overlaid with grid software, it becomes possible to track entries, passers-by and engagements throughout your space, which can be exported as hard data for interpretation.
Smart Floor Sensors
Placed under the flooring of your entire space, entry ways, or areas of interest, smart floors can passively monitor footsteps, entries, engagements, and full pathways over large spaces. With a full deployment, you can capture when and where visitors are entering, where they’re going, how long they’re staying in certain areas, in lines, or in front of displays or products to deliver deep analytics on foot traffic. Learn more about smart flooring here!
WiFi and Bluetooth Monitors
These monitors are placed around your location, and ping to generate data based on the WiFi and bluetooth signals on cellphones. Through this detection, they can create heat maps to help identify where visitors are throughout your space. As long as visitors have the correct options activated on their mobile device, these beacons provide a rough layout of the “hotspots” throughout the space.
Beam Counters
Placed in the entry-way or choke-points around your location, these simple counters keep track of movements into and through your space. While simple in design, they can provide a straight-forward set of data points to help you prove out changes in traffic into and throughout your space.
POS
While not tied directly to foot traffic, your POS system can serve as a driver of comparative analytics. Leverage your conversions against entries, engagements, wait-times, and more to test and iterate changes to your space, and figure out what works to improve the experience for your visitors.
It’s essential to determine the goals for your space and create a repeatable system for making the most of the technology. While each technology offers different capabilities and accuracy at different price points, with a system in place you can begin to make improvements to your space with any of the technologies listed above, and create a better experience for your visitors and customers to improve your bottom-line.