Foot Traffic Data that Auto Dealerships can’t afford to Miss

There is a strong correlation between auto dealerships foot traffic and their bottom-line numbers. Not only are visitors coming in to shop or ask questions but they’re also having vehicles serviced - a big driver in dealership profitability. 

Understanding foot traffic data and adjusting your operations to align with it is essential to running a successful dealership. Variables like staffing, lighting, HVAC, and more can be adjusted to your traffic and move your bottom-line based on this data.

Here are a few foot traffic metrics you can track or calculate that can be extremely useful for doing just that.

• Entries into your dealership and areas throughout

• Occupancy levels throughout your space

• Dwell times in front of cars and displays or at desks and your lobby

• Average staff counts compared to total traffic

• Average share of traffic to dwell zones

• Effect of marketing spend on entries

With a greater understanding of the behaviors of your visitors, their traffic patterns, and how your marketing can affect them, you can begin to make changes to your dealership layout, operations, advertising budgets, and more.

• Adjust staff to better align with traffic trends

• Redesign layout of cars and displays

• Track and management occupancy

• Align HVAC and lightning to traffic trends

• Redesign layout of entries and waiting areas

• Test and adjust marketing messages and spend

Dealerships invest heavily in getting people through their doors, so it only makes sense to further that investment to better understand when people are coming in and how they are interacting with your spaces. Even with a small investment in technology to capture these insights, dealerships can make big improvements to their bottom-line and the satisfaction of their customers.

Learn more about how Scanalytics makes it easy for auto dealerships to capture and analyze shopper foot traffic.